Portland, Ore—May 5, 2008— Aisle7™ (formerly Healthnotes®), the leader in wellness marketing programs for food and drug retailers, today announced the addition of Michael Sansolo, Retail Food Industry Consultant and former SVP of the Food Marketing Institute (FMI), to its board of directors to help the company capitalize on the enormous opportunities around wellness and shopper marketing. He joins a dynamic, well-connected board consisting of several key Aisle7 executives and retail technology and consumer marketing experts.
“It is critical that we have the right team in place to lead Aisle7 to the next level and seize the opportunities around health and wellness, and shopper marketing,” commented Jeffrey P. Beyer, newly-appointed CEO for Aisle7. “I am excited to have such a seasoned retail professional join our board and look forward to working alongside Michael and the rest of the board to grow Aisle7 into an incredible company.”
“There are great opportunities in retail right now with helping shoppers eat and live healthier lives. I’m thrilled to join Aisle7 since they are well positioned to help retailers take advantage of these trends and serve these shopper needs,” stated Michael Sansolo. “By implementing programs like Aisle7 that are proven to grow the shopper basket size and satisfaction, retailers can see a significant impact on their bottom line.”
MICHAEL SANSOLO, Retail Food Industry Consultant and former SVP of FMI
Michael Sansolo, the long time senior vice president of FMI and past editor-in-chief of Progressive Grocer, offers a diverse and unique view of the changing nature of today’s shoppers and their impact on the food retail industry.
In his 13 years as senior vice president at FMI, the biggest food retail association in the US, Sansolo oversaw all education, supply chain, and research activities. Sansolo is a frequent speaker at industry conferences, is a current member of the Coca-Cola Retailing Research Council, and is a past member of the American Greetings Research Council. He currently serves on the board of The Food Institute and was a long-time member of the industry advisory board at Western Michigan University. Sansolo is contributing editor and a weekly columnist for Morningnewsbeat.com. Sansolo is a graduate of the State University of New York College at Cortland with a degree in political science, economics, and journalism.
Two long-time investors and board members are transitioning to advisor roles: Linda Dozier, Chief Technology Officer for In2Books and formerly a co-founder of Navisoft and VP of Corporate Development at AOL, and Stan Amy, founder of both Nature’s and New Seasons Market in Portland, Ore. Both Dozier and Amy were instrumental in Healthnotes’ success to-date and will remain involved with the Company.
About Aisle7
Aisle7 delivers personalized wellness-driven shopper marketing programs providing Fresh Ideas—to enhance the shopping experience, inspire loyalty, and drive purchases—in supermarkets, drugstores, and natural product stores worldwide.
As the next generation of wellness-marketing expert Healthnotes, Aisle7 is uniquely positioned to help marketers leverage the powerful health and wellness trend to connect with millions of consumers at the point of decision—in-store and online. The Aisle7 network drives more than 50 million shopper visits annually across thousands of retail locations and websites worldwide, including nine of the top ten U.S. supermarkets. Visit www.Aisle7.net for more information.
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Note to editors: HEALTHNOTES is a registered trademark of Healthnotes Inc.
For more information, contact
Bill Schneider
Aisle7
503.234.4092,
