convergence of shopper marketing and wellness marketing fuels rapid growth, new leadership, and new brand
Portland, Ore—May 5, 2008—Healthnotes®, the leader in wellness marketing programs for food and drug retailers, today announced that it has become Aisle7™. This change reflects rapid growth in the Company’s storewide solutions and expansion beyond its original vitamin and supplement focus to include products across every aisle of the store—driven by the mainstreaming of health and wellness, and the simultaneous growth of emerging forms of shopper marketing.
“The progression to Aisle7 is a natural move for Healthnotes,” said Jim Wisner, President of Wisner Marketing Group, a long-time consultant to the food and drug retail industry. “The company has been expanding beyond their health roots into a true storewide wellness marketing program over the past several years, and while health remains at the core of what they do, Aisle7 is a powerful cross-selling solution for retailers to drive sales throughout the store.”
Healthnotes began expanding into a storewide marketing solution in 2006, and has seen over 40% annual growth in this segment of the business, with even stronger growth predicted for the future.
Dr. Skye Lininger, founder of Healthnotes/Aisle7 noted that, “Aisle7 builds on the great history of Healthnotes, expanding programs to encompass the entire store and helping retailers connect with shoppers in new ways to capitalize on the powerful health and wellness trends. We’re excited to bring these changes to the marketplace and help retailers create truly compelling wellness-based marketing programs that grow sales and loyalty.”
New Leadership Poised for Rapid Growth of Aisle7
As part of the transition to the new brand and company direction, Jeffrey P. Beyer, Chief Operating Officer for Healthnotes/Aisle7 for the past three years, will become CEO; while Dr. Lininger will continue in his Founder and Chairman roles.
“Jeff has been instrumental in our success over the past three years and a key driver behind our transformation from a point solution to a storewide marketing program. His vast experience in building companies and products that thrive in the marketplace makes him a natural fit for the role of CEO and will serve him well in taking the company to the next level,” stated Dr. Lininger. “This change allows me to focus my energies on strategic business development and partnership opportunities. I have full confidence that Jeff will lead Aisle7 to even greater successes in the coming years.”
In addition to the leadership change, Aisle7 has appointed Michael Sansolo, former Senior Vice President of the Food Marketing Institute, to its Board of Directors. See companion press release, “Michael Sansolo Joins Aisle7 Board of Directors,” issued on May 5, for more details.
Exciting New Products: Preview at the FMI Show
As part of the change to Aisle7, the company will be launching a series of new products this year. The all-new Aisle7 platform delivers a personalized wellness-driven shopper marketing program to enhance the shopping experience, inspire loyalty, and drive purchases, in every aisle, every day. Beta versions of some of these new products will be on display at the Aisle7 booth, #1583, at the FMI Show in Las Vegas this week.
The Company will release the new products, Aisle7 In-Store 2008 and Aisle7 Online 2008, this summer, along with companion product extensions offering unprecedented ease of use, advanced functionality, and streamlined integration with retailer and third-party systems.
“We are a long time customer and supporter of Healthnotes, and are thrilled to see the transformation to Aisle7. It’s a culmination of the significant changes to their products and focus over the past several years,” said Helen Neville, Director of Marketing for New Seasons Market. “As a retailer, we’re excited because the new programs are highly customizable, allowing us to tightly integrate useful information and marketing messages into the shopping experience in unique and compelling ways.”
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Note to editors: HEALTHNOTES is a registered trademark of Healthnotes Inc.
For more information, contact
Bill Schneider
Aisle7
503.234.4092,
