PORTLAND, Ore.—October 23, 2007—Healthnotes, the leader in interactive wellness-driven shopper marketing, today announced an all-new kiosk platform for delivering its retail-proven "Fresh Ideas" program to shoppers. According to a recent study conducted by NCR Corporation, nearly 90 percent of shoppers said they'd use an in-store kiosk to print food and wine information and recipes. To help retailers meet this consumer need storewide, Healthnotes new interactive kiosks can be deployed throughout the store to provide seasonally relevant product information, wellness content, recipes, and promotions to shoppers where and when they need it.
The all-new Healthnotes kiosk platform is based on more than ten years' experience designing customer-facing technology and was developed with Olea, a leading manufacturer of interactive self service kiosks. It has been designed from the ground up for maximum flexibility and reliability. The platform can be deployed as a free-standing pedestal (floor unit), a space-saving wall-mount or a convenient countertop unit, each featuring integrated thermal printing and best-in-class hardware from industry leaders IBM or NCR.
"This is the first kiosk specifically designed for grocery retailers that provides them with the flexibility they need in an ever-changing retail environment, while leveraging proven all-in-one kiosk hardware from industry leaders," stated Dr. Skye Lininger, Healthnotes president and CEO.
The platform can feature IBM AnyPlace or NCR EasyPoint Advantage kiosk hardware, depending on the retailer's preference. To make deployment easy, the kiosk is wireless- and Ethernet-ready, with optional cellular networking card. Once on the Healthnotes LiveConnectä network, retailers get the added benefits of 24/7 monitoring and management, ongoing updates to seasonal content and promotions, and on-demand analytics and reporting. The platform boasts an integrated 4.5" thermal printer from Star Micronics (with drop-in paper loading), CD-ROM drive, USB ports, and power supply in a single, self-contained enclosure. The sleek, consumer-tested design is available with five standard "Fresh Ideas" graphics packages (for produce, meat & seafood, wine, pharmacy, and nutrition) or custom graphics can be created.
"IBM is about collaboration and innovation, about working alongside Business Partners like Healthnotes and Olea to create and deliver solutions that help improve the way our clients and their clients connect, interact and transact daily business," said Norma Wolcott, Business Line Executive, IBM Self Service Solutions. "We are pleased to have the IBM AnyPlace Kiosk as one of the deployment platforms for the Healthnotes 'Fresh Ideas' initiative. Its ultra-compact design and advanced wireless capability make it an ideal solution able to be deployed quickly and easily in almost any environment."
"We're proud to work with Healthnotes on the next generation of their kiosk platform. Our expertise in designing retail-hardened kiosks coupled with Healthnotes experience in wellness marketing has culminated in a unique, compelling design that we believe will lead to higher usage by consumers and thus bring even more benefits to grocery retailers," stated Frank Olea, vice president of Olea Inc.
The Healthnotes "Fresh Ideas" kiosk will be featured at the Olea booth #420 at KioskCom's Self Service Expo, October 23-24, at Javits Convention Center in New York.
Fresh
Ideas = Healthy Profits
The Healthnotes
"Fresh Ideas" program is a kiosk-centered wellness marketing program that grows
sales by providing shoppers with seasonally relevant content, recipes, and
product information for key departments throughout the store. According to a recent independent study, stores
with the Healthnotes "Fresh Ideas" program had nearly two percent higher sales
growth and were 16 percent more likely to outperform control stores, with an
estimated 5-year ROI of 200-500 percent.
About Healthnotes
Healthnotes Inc. is the leading provider of wellness-driven marketing programs
for retailers, publishers, and manufacturers. Healthnotes helps marketers leverage
the powerful health and wellness trend to connect with consumers at the point of
decision—in-store and online. The Healthnotes network drives more than 50 million
consumer visits annually across thousands of retail locations and websites worldwide,
including nine of the top ten U.S. grocery retailers. Visit www.healthnotes.com
for more information.
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Note to editors: HEALTHNOTES is a registered trademark of Healthnotes Inc.
For more information, contact
Bill Schneider
Aisle7
503.234.4092,
