PORTLAND, Ore.—September 13, 2007—Healthnotes®, the leader in interactive wellness-driven marketing for retail, today announced that Publix Super Markets will offer Healthnotes Connect™ "Fresh Ideas" kiosks in its Publix GreenWise Market stores to provide shoppers with healthy living ideas and recipes at their fingertips. In response to growing consumer interest in health and healthy eating, Publix is unveiling stand-alone GreenWise Market stores targeted at busy, health-conscious shoppers looking for both high-quality products and an exceptional shopping experience. The Healthnotes kiosks are being provided as a service to customers, educating them about the benefits of fresh foods and health-related products.
Healthnotes kiosks will be integrated in the store and are an extension of the healthy living resources Publix already offers its shoppers in-store and online. In almost every department of their stores, Publix provides nutritional shelf-tags to highlight certain foods that are especially healthy. In addition, for more than three years, Publix has included Healthnotes content under the "Wellness & Pharmacy" section of their website, www.publix.com. By offering resources in-store and online, Publix is providing shoppers what they need, where and when they need it.
"We're proud to work with an industry leader like Publix. Consistently named one of the best retailers in the US, Publix understands the importance of value-added services in enhancing the shopping experience, which leads to more loyal customers and bigger basket size," stated Dr. Schuyler Lininger, Healthnotes president and CEO. "Providing Healthnotes healthy living resources both in-store and online underscores this commitment and helps Publix help their shoppers live healthier, happier lives."
Publix's first stand-alone GreenWise Market store, currently scheduled to open this fall in Palm Beach Gardens, Florida, will feature Healthnotes kiosks. Additional GreenWise markets are currently planned to open in 2008 and 2009.
Inspiring and educating shoppers throughout the store
Healthnotes Connect features applications for key areas in the store where shoppers have questions or are looking for inspiration, ideas, and recipes. The dynamic home screens feature new recipes every week and sport a brand new look every month. This frequent updating attracts shoppers with a continually changing fare of seasonal tips and ideas in the produce, meat and seafood, wine, cheese, and natural product departments—driving top-line sales in these important high-margin categories.
Written for consumer use in a retail environment, the Healthnotes library includes reliable, easy-to-use content on fresh foods, wines, organics, diets, supplements, and medications, as well as science-based product recommendations for managing health conditions. Included is an extensive collection of seasonal articles on popular food, lifestyle, and health topics such as summer BBQ grilling tips and healthy snacks for families on-the-go. It also showcases recipes and healthy cooking ideas from EatingWell magazine and best-selling cookbooks published by Rodale Inc. and Hyperion Publishing—three of the best known and trusted sources for fast, easy, and wholesome family recipes. Retailers can customize the experience with their branding and content, including special offers and promotions and their own recipe collection.
About Publix
Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States. Publix and our associates excel in community involvement, volunteerism and a commitment to our market areas and beyond. Publix's commitment to diversity has contributed to our success in being a great place to work and shop.
About Healthnotes Inc.
Healthnotes Inc. is the leading provider of wellness-driven marketing programs for retailers, publishers, and manufacturers. Healthnotes helps marketers leverage the powerful health and wellness trend to connect with millions of consumers at the point of decision—in-store and online.
The Healthnotes network drives more than 50 million consumer visits annually across thousands of retail locations and websites worldwide, including nine of the top ten U.S. grocery retailers. Visit www.healthnotes.com for more information.
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Note to editors: HEALTHNOTES is a registered trademark of Healthnotes Inc.
For more information, contact
Bill Schneider
Aisle7
503.234.4092,
