PORTLAND, Ore.—May 4, 2007—Healthnotes, the leading provider of wellness-driven marketing programs for retailers, today announced a unique new recipe partner program, bringing healthy, great-tasting recipes from trusted publishers where consumers need them most—in the grocery store. With more than 60 percent of consumers looking for fresh ideas on what to make for dinner every night; time-pressed shoppers now have a truly grab-and-go way to find fast, easy-to-make recipes for healthy family meals.
Based on an interactive wellness program for food and drug retailers called Healthnotes Connect™, the in-store kiosks for the first time will incorporate hundreds of recipes from EatingWell magazine and best-selling cookbooks published by Rodale Inc. and Hyperion Publishing. Healthnotes WebConnect, which is integrated on retailers’ websites, will also feature hundreds of recipes from these popular cookbooks.
“We’re kicking off our recipe partner program with three of the most well known and trusted sources for fast, easy, and healthy family recipes,” said Dr. Schuyler Lininger, Healthnotes CEO and President. “Our new recipe library provides retailers with a valuable and engaging resource they can offer to today’s on-the-go consumer.”
With a simple tap on the Healthnotes touchscreen kiosk, shoppers can quickly select and print a recipe and grab the needed ingredients from nearby grocery shelves. Designed to make family meal planning easier, the extensive recipe library is searchable based on shoppers’ personal tastes, food preferences, and dietary needs.
“Grocery retailers are providing a valuable consumer service by giving busy shoppers one-click access to our healthy and delicious recipes,” said Tom Witschi, CEO of EatingWell Media Group., which produces EatingWell magazine, www.eatingwell.com, and books on health and cooking such as the new EatingWell Diet. “Consumers hurrying in to buy groceries can feel more confident about selecting healthier ingredients on-the-fly. This means they can quickly prepare simple, healthy, great-tasting meals at home.”
All recipes comply with nutritionist guidelines for healthy diets: no trans-fats, low in saturated fat, and less than 30 percent of calories from fat. They also meet strong consumer preferences for recipes from independent sources. According to recent research conducted by The Hartman Group, a market research firm that specializes in the health and wellness marketplace, consumers were 40 percent more likely to trust recipes from objective, outside sources than from retailers or manufacturers.
“Today’s time-pressed consumers now have a valuable on-the-spot tool in their supermarket aisles, making it easy to find great-tasting recipes for healthy family dinners from the Rodale brand that they know and trust,” declared Andrew Malkin, Vice President, Trade Book Sales for Rodale Inc. The Healthnotes library features selected recipes from the company’s best-selling cookbooks including:
For retailers, Healthnotes kiosks provide a unique shopper service, making the in-store experience more enjoyable and productive as well as increasing the likelihood that shoppers will purchase additional products to round out their dinner menus.
“We’re excited that shoppers can now find our delicious recipes in their supermarkets, and we hope that this promotion will encourage them to buy these great cookbooks,” explained Jane Comins, Executive Director of Marketing at Hyperion Publishing. The Healthnotes kiosks include selected recipes from Hyperion’s popular cookbooks, including:
See Healthnotes Connect kiosks in action on-site during the Food Marketing Institute Show in Chicago on May 6-8 at the Healthnotes Booth #3825 and several other show locations. To schedule an interview with a company spokesperson, please contact one of the media sources listed below.
About Healthnotes Inc.
Healthnotes is the leading provider of wellness-driven marketing programs for
retailers, publishers, and manufacturers. Healthnotes helps marketers leverage the powerful health and wellness trend to
connect with millions of consumers at the point of decision—in-store and
online.
The Healthnotes network drives more than 50 million consumer visits annually across thousands of retail locations and websites worldwide, including six of the top seven U.S. grocery retailers. Visit www.healthnotes.com for more information.
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Note to editors: HEALTHNOTES is a registered trademark of Healthnotes Inc.
For more information, contact
Bill Schneider
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503.234.4092,
